Electronic commerce or e-commerce offers a huge range of online business activities for products and services. It means any business transaction where the parties contract electronically rather than by any physical exchanges or any direct physical contact. It is generally associated with purchasing and selling products or services over the Internet, or performing any transaction which involves the transfer of ownership or rights to use goods or services through a computer-mediated network. It is the use of electronic communications and digital information processing technology in business transactions to create, transform, and redefine relationships for value creation between or among organizations and between organizations and individuals.
Indians have their traits and peculiar needs at online shopping. Worldwide leading shopping sites may or may not be the most popular in the country. Amazon India is on top of the list in the shopping field. But overall it ranks 6th, after Google (both international and in India), Facebook, YouTube and Yahoo. Amazon’s India unit, Snapdeal and Flipkart have taken an inclusive model, focusing on their citizens.
Forces fueling e-commerce development services:
Economic forces - decrease in communications costs, low-cost technological infrastructure, faster and more cost-effective electronic transactions with suppliers.
Market forces – much easy for companies to offer their potential consumers with exhaustive information of product and service with the use of Internet.
Technology forces - information and communication technologies are the main aspect of growth in e-commerce.
Various companies offer e-Commerce development services that are customized as per customers’ needs making them a pioneer in the competition. E-commerce site can be made mobile friendly. There are simple to use content management systems attracting prospective customers.
The benefits are:
making it rank higher on search engine results
helping to create unique appearance
enhancing the capacity
simplifying the user experience
helping them navigate and do more transactions
updating to the latest technologies
availing superior performance
integrating customer relationship management software
securing from damage or interruption done by cyber-attacks.
E-commerce custom development services are must for every business now. The matured e-Commerce solutions provider help to create some effective e-commerce web and mobile applications, which when measured through business metrics, offer customers higher revenues and greater visibility of their products. The expertise may be levied across B2B and B2C e-Commerce portals.
Content management system customization
The companies maximize and increase the capabilities of the content management system. The customization service makes search faster and easier for the online shopping customers.
There is difference between open source and custom content management systems. Wordpress, or Drupal are some of the open source CMS. These systems are frequently updated by the broader online community adding new features.
Whereas, the custom CMS is specifically tailored for one company. The business has complete control on its functionality, updates and interface.
Web & Mobile Development
Website development mainly refers to the tasks linked with creating websites for hosting via intranet or internet. The development process includes web content development, web design, and scripting, among other tasks. Web development includes everything from crafting plain text pages to intricate web applications, social network and electronic business applications. The web development chain of command is client-side coding, server-side coding and database technology.
Mobile app development is generally known as the process by which certain mobile apps for mobile phones, personal or enterprise digital assistants are developed. When an e-Commerce site is available to a range of devices with less friction and customer support, there is a seamless purchasing process and visitors find the products they need more rapidly. This tends to customer satisfaction and retention.
Social and mobile applications:
The companies create customized applications that help to expand the presence to various social networks and mobile devices. More information is collected about the audience which helps in selling products in every important new field. This provides consumers more tailored and gratifying shopping practice.
Ecommerce website and shopping cart features:
Search engine friendly URL structure
option to customize title and description for SEO
professional and customize design layout
payment gateway integration of client’s choice
easy options to add categories, product and more.
Search engine optimization (SEO)
The procedure that creates the online visibility of a web page or a web site in a web search engines is called search engine optimization. The earlier and more often a website appears the more visitors it will get and these visitors can then be turned into customers. The web pages will be shown by search engines when any user searches for products or services.
Ecommerce Store design & Redesign
The companies create a new look or design, determine a plan, plan for new pages or content, transfer SEO, for example, links or titles, integrate Google Analytics, new host configuration, launching and testing.
WordPress, PHP, Magento eCommerce & other open source
The web software that can be used to create a functional website or blog is called WordPress. It was started as a blogging organization, but has evolved since then. It is used as a content management system through numerous of themes, widgets and plugins.
PHP, originally derived from Personal Home Page is a script language and analyst that is available freely. It is used mainly on Linux Web servers.
The open source e-commerce platform that is written in PHP is Magento. It is the fastest and most powerful e-commerce script created by Varien. It is flexible that has varied range of control options appreciated by its users.
E-Commerce Marketing and Consulting
E-Commerce Marketing means marketing of goods and services over internet or any other electronic medium like mobile phone. There are many ways where consumers are always being discovered and tested. E-commerce marketing channels are search engine marketing, search engine optimization, display advertising, affiliate marketing and e-mail marketing. One of the top marketing tools is Google Analytics. Such marketing increases business’ or brand popularity among consumer markets.
Systems integration
The companies keep offline or online systems working in sync. They interweave inventory, accounting and other processes with the new site offering constant accuracy. They also provide number of systems that eliminate user errors and inefficiencies.
Custom data reporting
The custom data reporting imparts great insights on consumers’ behavior and the site performance. The companies help in finding most popular products and catalogs, average order value, online store’s sales, conversion rates and many other things.
The companies build e-commerce projects with exclusive UX research and significant UX design marinating the pace to further development. In consumer to business transactions, focus is paid on how products and services are made and delivered which broadens consumer choices. The information on market and product is readily available with price transparency, making consumers take apt purchasing decisions.e-Commerce development services